BusinessMinistry Examines Future of TV Ratings After BARC Suspension
Nearly three months after BARC suspended television ratings across genres, Prasar Bharati CEO Gaurav Dwivedi revealed that the Ministry of Information and Broadcasting is reviewing the future of TV audience measurement in India. Media associations have submitted their views, and the possibility of multiple rating currencies is being considered as other organizations have applied to measure viewership. The matter is under government consideration.
HT Entertainment··Mumbai


