BusinessPhoto: Firstpost TechMeta's AI Boosts Ad Revenue as Google's Search Traffic Declines
Meta's investment in AI has enhanced its targeting tools on Facebook and Instagram, leading to a 26% increase in ad revenue to $63.2 billion, surpassing Google's 12% growth in search revenue at $63.4 billion. AI chatbots like Anthropic's Claude and Meta's Muse are shifting user behavior, reducing clicks on Google's blue links. Despite Meta's stock falling 14% in October, its ad revenue growth outpaces Google's amid a 12% stock drop for Alphabet.
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