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Business

Meesho Content Commerce Grows 152% Driven by Non-Metro Creators

E-commerce company Meesho reported a 152% year-on-year increase in net merchandise value (NMV) through its Content Commerce platform, supported by over 160,000 active creators across India in the past year. This growth highlights a shift in consumer behavior, with more shoppers discovering products via videos and creator content rather than searching directly. Nikita Dawda, Meesho's Content Commerce GM, noted that video content helps consumers evaluate products by showing real-world usage and features before purchase.

Business Standard·

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World

Families Search for Missing Sons at Premanand Maharaj's Ashram in Vrindavan

Families from various states, including Bihar and Uttar Pradesh, are arriving at Premanand Maharaj's Shriradha Kelikunj Ashram in Vrindavan to search for their missing sons. An 18-year-old boy, Abhinandan Yadav from Gopalganj, Bihar, went missing after arriving in Vrindavan on July 25. Earlier, a family from Meerut protested outside the ashram seeking their 20-year-old son Prince. Police have assured help in the searches.

Prabhat Khabar··Vrindavan

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World

Kabul Faces Severe Water Crisis as Wells Dry Up

Kabul is experiencing a severe water crisis due to rapid depletion of aquifers caused by excessive groundwater extraction from unregulated borewells. Population growth has increased demand, forcing many residents to depend on costly private water tankers. Limited access to piped water and contaminated groundwater worsen the shortage, leaving residents without safe drinking water.

Economic Times··Kabul

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Technology

Mistral Unveils Large 4 AI Model Matching Top Proprietary Models

French startup Mistral has launched its Large 4 AI model, a 4 trillion-parameter system designed to compete with leading US and Chinese AI developers. The model excels in cybersecurity, coding, manufacturing, finance, and multimodal tasks. Mistral claims it outperforms some Chinese models. The AI will be fully available on October 27, with early access for cybersecurity experts and state authorities to test a less restricted version.

Firstpost Tech·

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Politics

Humayun Kabir Arrested Amid Bengal Bypolls, Alleges Police Misconduct

Humayun Kabir was arrested during the bypolls in Bengal, which are taking place on October 6 for the Nandigram and Rajnagar assembly seats. These elections are crucial for Mamata Banerjee's Trinamool Congress to maintain its political standing against the BJP. The bypolls also include seats in Tamil Nadu, Assam, and Puducherry, marking significant tests for regional and national parties.

ABP Live Hindi·

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Sports

India Announces T20 Squad for New Zealand Tour

The BCCI has announced the Indian T20 squad for the New Zealand tour, where India will play five T20 matches. The series opener is scheduled for October 22 in Christchurch. Notably, Bhuvneshwar Kumar returns to the T20 team after four years.

News18Hi Sports··Christchurch

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