BusinessMARS Cosmetics Director on Changing Makeup Trends in India
Rishabh Sethia, Director of MARS Cosmetics, explains that Indian beauty consumers are increasingly curious, experimental, and conscious about their spending. Makeup now emphasizes personal choice over strict trends, with younger consumers seeking affordable products that do not compromise on quality or experience. Shoppers value meaningful options, considering reviews, ingredients, and suitability before purchase, reflecting a shift in how beauty brands must engage their audience.
HT Health·



