BusinessLuxury Sweets Surge 40% in India's Festive Market
India's festive market sees intense competition between premium sweets and craft chocolates. According to NielsenIQ, the 24,000 crore chocolate market's luxury segment is growing at 17%. Brands like Khoya, Manam, and Bombay Sweet Shop now offer traditional sweets in premium packaging. Gift boxes averaging 1800 rupees have become the top choice for corporate and personal gifting.
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