BusinessKobe Bryant's $6M BodyArmor Investment Yields $400M After Coca-Cola Buyout
Kobe Bryant invested about $6 million in BodyArmor in 2014, acquiring roughly 10% of the sports drink brand. After his death in 2020, Coca-Cola purchased the remaining 85% of BodyArmor in 2021 for $5.6 billion. Bryant's estate reportedly received $400 million from the deal. Bryant also served on the board and co-directed a 2018 ad campaign for BodyArmor.
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