BusinessPhoto: News18 BusinessKey Checks for Buying Gold and Diamond Jewellery This Diwali
During Diwali and Dhanteras, buying gold and diamond jewellery requires more than checking metal prices and purity marks. The BIS hallmark certifies gold purity but not the authenticity or quality of diamonds, gemstones, or craftsmanship. Consumers should understand hallmarking, diamond grading, and pre-purchase checks to make informed decisions, especially for high-value diamond, Polki, and Jadau jewellery. The BIS Care app helps verify gold purity using a unique HUID code.
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