BusinessKerala to Launch 'Brand Wayanad' for Sustainable Tourism
Kerala's government will launch 'Brand Wayanad' under its 100-day action plan to develop Wayanad as a safe, sustainable global tourism destination. The initiative promotes responsible tourism, modernizes homestays, and integrates local products like Wayanad coffee, spices, and tribal heritage with tourism. The GI-tagged Wayanad Robusta Coffee will be marketed globally via a farm-to-cup model, enhancing the region's unique ecosystem and culture.
The Hindu··Wayanad

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