BusinessPhoto: News18Hi BusinessKarwa Chauth 2026 Jewelry Trends Amid Gold Price Fluctuations
During Karwa Chauth 2026, fluctuations in gold and silver prices have influenced customer preferences for jewelry purchases. IBJA President Prithviraj Kothari estimated that the Karwa Chauth market in 2025 saw around 28,000 crore rupees in sales. Additionally, CAIT projects that the total festive season business from Navratri to Diwali could exceed 7 lakh crore rupees nationwide.
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