SportsPhoto: NDTV CricketJSW Sports Signs Brands for Hong Kong Sixes, Its First International IP
JSW Sports has secured brand partnerships with Kajaria, ARM, Boldfit, CREX, Mastercoin, and UE Group for the Hong Kong Sixes, its first international intellectual property. The tournament features international cricket stars like Krunal Pandya, Chris Green, and Abbas Afridi, offering brands a platform for visibility and engagement through a fast-paced, entertainment-driven cricket format. This marks JSW Sports' expansion into international sports business.
NDTV Cricket·




