TechnologyJioStar's Ishan Chatterjee on Live Sports Streaming Trends
At FICCI Frames 2026, JioStar's Ishan Chatterjee and Media Partners Asia's Vivek Couto discussed how streaming infrastructure, regional languages, personalisation, and commerce are transforming live sports viewing in India. They highlighted the growing integration of commerce and tailored content to enhance viewer engagement in the expanding live sports streaming market.
Social Samosa·3h ago

