JioStar Aims to Transform India's Sports Viewing with AI and Commerce
JioStar plans to revolutionize sports viewing in India by integrating live matches with AI, commerce, regional languages, and interactive features. With 90% of watch time in Indian languages and partnerships like Swiggy enabling transactions, JioStar aims to expand beyond just viewership to create a broader digital commerce ecosystem for sports fans.
The Economic Times·5h ago

