Jaguar Land Rover Aims to Close Gap with BMW via Defender Push
Jaguar Land Rover is focusing on local assembly of the Land Rover Defender to boost its market presence. The company has cut prices on certain Defender variants by lowering costs to attract more buyers. Though third in luxury car sales, JLR expects to narrow the gap with BMW. Amba forecasts a 20% rise in annual sales due to local assembly benefits.
Economic Times·


