BusinessPhoto: Business StandardIxigo Targets Leadership in India's Budget-to-Mid Hotel OTA Market
Le Travenues Technology, operating as Ixigo and backed by Prosus, aims to become the largest online travel aggregator (OTA) for budget-to-mid-market hotels in India within four to five years. CEO Aloke Bajpai announced a target growth rate of over 100% in the next year and highlighted the large, profitable market segment where 60% of hotel room nights cost under Rs 2,000 and independent hotels make up 73% of rooms.
Business Standard·



