BusinessITC Expands Dairy Business in Eastern India with Aashirvaad Brand
ITC is expanding its fresh dairy business in Eastern India under the Aashirvaad brand, focusing on Bihar, West Bengal, and Jharkhand. Since entering the market in 2018, ITC has become the second-largest dairy player in Bihar, offering products like milk, curd, paneer, lassi, and Mishti Doi. CEO Hemant Malik emphasized Eastern India as a key growth market for the company’s dairy expansion plans.
Business Standard·3h ago




