SportsPhoto: HT SportsISL's First Round Draws 52M Viewers with 22% Women
The Indian Super League's (ISL) first round attracted 52 million viewers, with 22% being women. Nearly 91% watched on mobile phones. The 25-34 age group was the most engaged at 31.5%, followed by 13-24-year-olds at 21%. The first five matches recorded 65 million views and added 120,000 new YouTube subscribers, totaling 2.7 million. Viewership and subscriptions are expected to rise after the Punjab FC vs Odisha FC match.
HT Sports·



