BusinessPhoto: Business StandardIndian Consumer Firms Absorb Inflation Costs to Protect Buyers
India's major consumer companies, including Westlife Foodworld Ltd. (McDonald's operator), Devyani International Ltd. (KFC, Pizza Hut), Sapphire Foods, Asian Paints, and V-Mart Retail, are absorbing rising costs from inflation rather than raising prices. This cautious approach aims to protect financially stretched consumers amid a 5.54% inflation rate in September, driven by a 7.74% rise in food prices, which is squeezing corporate margins.
Business Standard·



