Indian Broadcasters Struggle as TV Ads Decline and Sports Costs Rise
Indian broadcasters are expanding digital and subscription services, but these gains do not fully compensate for falling TV ad revenues. The traditional TV sector faces challenges from declining pay-TV connections and a shift toward digital ads. Companies like JioStar, Zee Entertainment, and Sun TV Network reported mixed results. While subscriptions grew, rising programming and sports costs have hurt profitability.
The Economic Times·




