India's Matcha Tea Market to Reach $96 Million by 2033
India's matcha tea market is projected to grow from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are experiencing increased sales of matcha products, driven by changing consumer preferences. Social media platforms such as Instagram have significantly contributed to the rising popularity of matcha drinks and recipes across the country.
Economic Times·


