India's Luxury Car Market Expands Beyond Traditional Brands
India's luxury car sales remain about 1% of the passenger vehicle market, but the segment is becoming crowded as brands like Toyota, Kia, MG, and BYD introduce premium models. Legacy luxury brands such as Mercedes-Benz, Audi, and BMW have seen a slight market share decline from 1.1% in 2025 to 0.98% in 2026. Mercedes-Benz and BMW are adopting new strategies to grow, including higher pricing and expanding electric vehicle offerings.
Economic Times·3h ago·Mumbai


