Hero MotoCorp, Samsonite, Philips See Festive Sales Surge on EMIs
During the Amazon Great Indian Festival 2026, Hero MotoCorp, Samsonite, and Philips experienced a significant surge in festive sales, driven by increased EMI purchases of big-ticket items. The festival recorded a historic 100% year-on-year growth in shopping volume, with strong demand from smaller towns and rising traction for premium products. Amazon and Flipkart both reported strong starts to the festive sales season in India.
BusinessLine·

