Gold Prices Surge 54%, Jewellers Use 9K-18K Gold for Diamonds
Gold prices have surged by 54%, prompting consumers to prefer diamond jewellery as a more affordable option. Retailers expect a 15-20% sales increase in diamond jewellery this festive season. Lightweight diamond designs are gaining popularity among everyday shoppers, leading jewellers to introduce more affordable diamond-studded pieces using 9K, 14K, and 18K gold.
TOI Business·

