Gold Price Drop Boosts Jewellery Sales on Dhanteras
On Dhanteras, a decline in gold prices attracted more shoppers to jewellery stores. Senco Gold & Diamonds saw over 25% sales growth, while Kalyan Jewellers reported a Rs 235 per gram price drop for 22-carat gold, increasing footfall and first-time buyers in cities like Jaipur, Dehradun, and Raipur. Demand for gold and silver coins also rose as symbols of prosperity.
TOI Business·


