BusinessPhoto: Business StandardGen Z Comprises 52% of Amazon India's Fashion and Beauty Customers
Gen Z consumers now make up 52% of Amazon India's fashion and beauty customer base, driving significant growth during the festival season, said Nikhil Sinha, Amazon Fashion director. Gen Z is the largest customer segment and accounts for one-third of users engaging with Amazon's shopping assistant Rufus. Premium brands also saw increased sales, now representing 20% of spending, up from 10% last year.
Business Standard·




