Gen Z Alcohol Consumption Declines but Not Plummeting, Experts Say
Professor Scott Galloway sparked debate by suggesting young adults should drink more, warning against social isolation risks. However, experts like Columbia's Katherine Keyes confirm that alcohol consumption among Generation Z has declined, though not drastically. The trend reflects broader decreases across age groups, challenging the stereotype of Gen Z as entirely sober or abstaining from alcohol.
Deccan Herald·



