BusinessGCCs in India Shift from Cost Arbitrage to Innovation, Facing Talent and ROI Challenges
Sachin Deshmukh, CEO of Softdel, explained that Global Capability Centres (GCCs) in India have evolved from cost-optimization back-office units to innovation hubs. Despite rapid monthly growth and hiring, GCCs face challenges in attracting talent and demonstrating return on investment after 18 months. Softdel supports global brands with AI and engineering expertise, working with Japanese OEMs setting up GCCs in India.
Deccan Herald··Bengaluru




