TechnologyGanesh S Rao: SDV Shift Is Structural, Not Just Model-Year Change
Ganesh S Rao of Embitel Technologies explains that the automotive industry is undergoing a fundamental shift with software-defined vehicles (SDVs), AI, and connected technologies transforming vehicle design, engineering, testing, and continuous improvement. This shift extends vehicle lifecycles beyond traditional production starts and emphasizes software, data, cybersecurity, and ongoing updates rather than a single model-year change.
Tech Achieve Media·2d ago



