BusinessAI imageGanesh Chaturthi OOH Spending Rises 20-30% as Brands Focus on Experiences
Ganesh Chaturthi outdoor advertising (OOH) spending is expected to increase by 20-30% in 2026, driven by the festival's growing economic scale and institutional support. Brands are leveraging multiple consumer touchpoints during the 11-day festival, with digital OOH and experiential marketing gaining prominence. Maharashtra's official recognition of the festival and the uncluttered media window contribute to this growth, with Mumbai and Pune leading demand.
Social Samosa··Mumbai


