BusinessFlipkart Expects One-Third of Festive Mobile, Electronics Sales via EMI
Flipkart anticipates that about one-third of its gross merchandise value (GMV) from mobiles and large electronics during the festive season will come through equated monthly instalment (EMI) options. Vice President Gaurav Arora highlighted strong growth in EMI usage, especially cardless EMI, which is popular among Tier-II city customers. Multiple EMI options are supported by banks and NBFCs, enhancing affordability for high-value purchases.
Business Standard·3h ago


