BusinessPhoto: NDTV BusinessFlipkart DAUs Reach New High as India's Festive E-Commerce Season Starts Strong
India's 2026 festive e-commerce season began strongly, with Flipkart's daily active users (DAUs) hitting a record during its Big Billion Days sale, according to a BofA report using Sensor Tower data. Meesho and Amazon also saw strong openings. Non-metro shoppers and first-time users drove demand, with Flipkart's new customers up 34% and 60% of demand from non-metros. Myntra and Nykaa Fashion showed significant growth in monthly active users.
NDTV Business·

