BusinessPhoto: Mint CompaniesFitLab Files Bankruptcy After Losing Nike Partnership and Supply Chain Issues
FitLab Inc., a cardio equipment maker and boutique fitness studio operator, filed for bankruptcy due to supply chain disruptions and losing a key partnership with Nike Inc. Nike had invested $20 million in FitLab’s Series B round to launch 10 Nike-branded studios, which FitLab had to operate at high cost. After Nike ended the deal in early 2026, FitLab was left responsible for leases on 10 studios that could no longer operate under the Nike brand, leading to financial strain.
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