BusinessPhoto: BusinessLineFestive Sales Start Strong with Demand from Smaller Towns and Premium Buyers
The 2026 festive sales season in India has begun with strong demand from smaller towns and increased traction for premium products. Amazon's Great Indian Festival recorded a historic 100% year-on-year growth in shopping volume. Flipkart and other retailers also reported robust starts. Offers include discounts on earbuds, smart TVs, washing machines, and more, boosting consumer interest across categories.
BusinessLine·



