EntertainmentPhoto: MintFemale-Led Shows Gain Popularity in India's OTT Market
Although 60% of India's OTT viewers are men, female-led web series are increasingly popular, generating 47% higher peak buzz than male-led shows recently. While early hits like Sacred Games and Mirzapur focused on male protagonists, newer series such as Mrs. Deshpande and Mandala Murders highlight women. Female-led shows are only 22% of the sample but benefit from scarcity and explore diverse themes beyond typical crime and thriller genres.
Mint·



