Diwali Sales Boost Online Appliance Purchases by 25%
Online sales of large appliances like fridges and ACs are growing 25% during the Diwali festive season. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P Global Market Intelligence, conducted in June 2026 among 1,000 internet adults each in China, South Korea, and India, found that most Indian consumers still prefer buying appliances from physical stores.
Economic Times·



