BusinessPhoto: Aaj TakDiwali Online Sales Growth Lowest in 5 Years, Gold Coins Sell Well
This Diwali, online festive sales grew by only 13-15%, the slowest in five years, falling short of the expected 20-25% growth. Sales of expensive smartphones, laptops, and large electronics were sluggish, impacting e-commerce companies. However, purchases in smaller towns, fashion, and quick commerce segments increased rapidly. Last year, festive season GMV reached about ₹1.2 lakh crore with 25% growth, aided by GST rate cuts, which was not repeated this year.
Aaj Tak·



