Diageo India Launches Smirnoff Ready-to-Drink Alcohol
Diageo India has entered the ready-to-drink alcohol market with its Smirnoff brand offering various flavors. The company targets younger legal-age consumers seeking convenient drinking options. Bacardi has been a key player in this segment, but Diageo expects growth as new brands emerge. State-level taxation and distribution challenges may affect the market's growth rate.
Economic Times·




