BusinessPhoto: Amar BusinessDhanteras Tradition Shifts: Youth Prefer Diamonds and Silver Alongside Gold
On Dhanteras, the traditional gold buying continues, but customer preferences are shifting towards lighter jewelry, diamonds, and silver, especially among young buyers who want pieces suitable for daily wear. Recent price drops in gold and silver have boosted purchases. Industry experts note a growing trend in South India and an emphasis on design, with buyers also considering gold coins for investment.
Amar Business·
