BusinessPhoto: Mint CompaniesDeckers Reports Sales Hit by Rival Discounts, Profit Rises 27%
Deckers Outdoor, maker of UGG boots and Hoka sneakers, reported $1.48 billion in sales for Q2, missing estimates due to aggressive discounting by rivals impacting premium footwear brands. Despite a 6.4% drop in direct-to-consumer sales, profit rose 27% for the quarter ending September 30. CEO Stefano Caroti noted increased US promotional activity affected e-commerce performance. Analysts highlighted challenges for premium brands as shoppers become more selective.
Mint Companies·




