Daniel Rotman Sold PrettyLitter at $1.4 Billion Valuation to Mars
Daniel Rotman founded PrettyLitter in 2015, creating a color-changing cat litter to detect health issues. He grew the business by focusing on direct consumer sales and profitability, earning $760,000 in its first year. Mars acquired a majority stake in 2021 and fully bought out Rotman’s equity in 2024, valuing PrettyLitter at $1.4 billion.
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