BusinessPhoto: Hindu BusinessCCPA fines Britannia ₹1 lakh for misleading '100% whole wheat bread' claim
The Central Consumer Protection Authority (CCPA) fined Britannia Industries ₹1 lakh for falsely advertising its bread as '100% whole wheat' when the product contains only 62% wheat. The CCPA ordered Britannia to stop the misleading ads immediately across all media and submit a compliance report within 15 days. The order was issued on October 22 by Chief Commissioner Nidhi Khare.
Hindu Business··New Delhi



