BusinessPhoto: Amar BusinessBritannia Fined ₹1 Lakh for Misleading 100% Whole Wheat Bread Claim
The Central Consumer Protection Authority (CCPA) fined Britannia Industries ₹1 lakh for misleading advertising of its '100% Whole Wheat Bread.' The authority found the bread contained only 62% wheat flour, with the rest being rice bran and other ingredients. Britannia was ordered to remove the misleading ads from all platforms and submit a compliance report within 15 days. This ruling highlights the importance of truthful advertising in the packed food industry.
Amar Business·




