PoliticsPhoto: Deccan HeraldBJP Combines Digital Attacks with Street Mobilisation in New Campaign
The BJP is reshaping its communication strategy by blending sharp social media attacks and political songs with marches, rallies, and public meetings across states. Its 'Loktantra Bachao, Arajakta Hatao' campaign extends political messaging beyond online platforms to streets, public spaces, and campuses. This follows opposition protests accusing BJP of electoral irregularities and demands for the Election Commission chief's resignation, which BJP counters by defending democratic institutions.
Deccan Herald··New Delhi



