BusinessPhoto: Mint CompaniesBen & Jerry's Founders Seek to Separate Brand from Magnum
Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate the ice cream brand from its owner, Magnum. They plan to place the brand under an employee stock-ownership plan. Magnum has rejected a sale, citing concerns over costs and risks to the brand's social mission.
Mint Companies·

