BusinessArovia Consumer Raises ₹100 Cr from Fireside to Scale Regional Food Brands
Arovia Consumer, founded by Prashant Parameswaran, has raised ₹100 crore from Fireside Ventures to invest in promising regional packaged-food businesses across India. The platform aims to partner with brands that have strong local loyalty and distribution, helping them expand into new markets and product categories. Target cities include Kochi, Pune, Coimbatore, Madurai, Mysuru, Mangalore, Surat, and Indore.
Business Standard·3h ago


