Appliance Makers Expect Double-Digit Growth Despite Price Hikes

Appliance manufacturers anticipate double-digit sales growth during the festive season despite a 5-8% price increase in air-conditioners and other consumer appliances. The price hike, driven by rising costs of copper, aluminium, steel, crude derivatives, freight, and currency fluctuations, is the third this year. Growth is expected from premiumisation, replacement demand, easy financing, and improved consumer sentiment, with strong sales seen during Onam and optimism for Navratri and Diwali.

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