TechnologyPhoto: HT TechApple Music Unveils New Identity Featuring Sound-Based Logo
Apple Music has introduced a new brand identity centered on the concept of 'made by sound.' The updated logo was created by converting musical frequencies into physical vibrations using a transducer that moved mineral oil to form waves and ripples. These motions were filmed to produce a unique visual representing sound movement, replacing the previous graphic-based logo. This launch follows a teaser during the opening of Apple Music Hall in London last year.
HT Tech··London


