TechnologyPhoto: NDTV TechApple Introduces Retention Messages to Reduce Subscription Cancellations
Apple has launched a new Retention Messages feature for the App Store, allowing developers to send targeted messages to users before they cancel auto-renewable subscriptions. These messages can highlight subscription benefits or offer discounts to encourage continuation. Developers can manage prompts via App Store Connect and use a new Retention Messaging API for personalized messaging based on subscription details.
NDTV Tech·

