BusinessPhoto: Business StandardAmazon Pay Expands Credit Services in Small Indian Towns
Over 75% of Amazon Pay customers now reside outside India's major cities, with a growing number using the app for credit. During the Great Indian Festival sale, no-cost EMI transactions in Tier-III cities grew four times faster than in metros. CEO Vikas Bansal aims to expand Amazon Pay into credit and insurance over the next three years, despite a ₹1,149 crore net loss in FY26. The focus remains on customer adoption and improving unit economics.
Business Standard·


