BusinessAmazon Great Indian Festival Records 440 Million Visits Early Phase
Amazon.in recorded over 440 million visits during the early phase of the Amazon Great Indian Festival 2026, its highest ever. More than 72% of visits came from outside the top nine metros. First-time shoppers nearly doubled. Single-day app downloads hit five times normal levels. Sellers saw over twice the units ordered compared to last year, with beauty category orders rising nearly sevenfold. EMI and Pay Later usage also surged significantly.
Business Standard·




