BusinessPhoto: Deccan HeraldAmazon Focuses on India's Next 50 Crore Value Shoppers
Amazon India is targeting the next 50 crore Indian shoppers who prioritize value commerce, defined as products priced under INR 500. Sameer Lalwani explains this segment is not niche but a major part of online purchases by new and early online shoppers. Amazon aims to build trust through affordable prices, quality selection, and reliable delivery, emphasizing the slogan “sasta bhi, bharosa bhi.”
Deccan Herald·


